Publisher advertising guidelines

Last updated 13 August 2026

How you may present and promote a Trovewall offerwall to your users. These rules exist because an advertiser is buying a real person's real decision, and every one of them is really a description of what that requires.

This is the supply side's working document. The acceptable use policy covers what nobody may do with the platform at all; where the two seem to overlap, that one wins.

1. The principle

A user should be able to describe, in their own words, what they agreed to do and what they will get for it — before they start. Almost every rule below follows from that sentence, and a placement that satisfies it is unlikely to breach anything here even if it is not explicitly covered.

2. Placement

• The wall must be somewhere the user chose to be. Reached by a button, a menu item, a rewards tab — something they pressed. Not opened over the content they were using.
• One wall per view. No stacking frames, no wall inside a wall, nothing loaded off-screen or at zero size.
• It must be visible and interactive. No transparent overlays, no frames positioned under other elements, nothing that produces a click the user did not intend.
• No auto-clicking, ever. Scripted clicks, prefetching of offer links, and "helpfully" opening the first offer are all invalid traffic even where the user would have clicked anyway.
• Not in email, and not in a push notification. Link to a page in your product; do not embed the wall or an offer link directly.

3. What you tell your users

• State the reward before the click. The amount of your currency, in your currency's own name, plainly visible on the card.
• Do not restate the requirements in your own words. The offer's instructions are the contract between the user and the advertiser. Paraphrasing them is the single largest source of conversions we have to reject — the user does what your summary said and the advertiser correctly declines to pay for it.
• Say that some offers take time. A hold period is normal and users who are not told about it read it as theft. Show pending balances honestly.
• Never promise a reward we have not confirmed. "You earned 500 coins" on click, before the conversion exists, is a promise you cannot keep.
• No countdowns, scarcity claims or fake urgency you invented. If the offer has a real cap or end date, say so; do not manufacture one.

4. Rewarding your users

Incentivised traffic is what an offerwall is, and it is expected. The line is not whether you reward the user — it is whether the advertiser is getting a real user.

• Credit only on our postback. That is the event that means the advertiser accepted the action.
• Reverse when we reverse. If a conversion is reversed inside the hold, take the reward back. A publisher who credits permanently and irreversibly is subsidising fraud against themselves.
• Do not reward for clicking. Paying per click, per offer opened or per "attempt" produces exactly the traffic that gets an account closed.
• No sub-networks without telling us. If your users are themselves publishers, or you are reselling the wall onwards, say so before you start. We are not against it; we are against discovering it from a traffic pattern.

5. Where your traffic comes from

You are answerable for it, including the parts you bought. "It came from a traffic partner" is an explanation, not a defence — if you cannot account for a source, do not point it at our offers.

Not acceptable, in any volume:

• Bots, emulators, click farms, and automation of any kind.
• Users routed through proxies or VPNs to reach offers their country excludes. See geographic restrictions — using a VPN is fine, using one to defeat targeting is not.
• Multiple accounts operated by one person to convert the same offer repeatedly.
• Traffic acquired through adware, toolbars, forced installs or anything the user did not knowingly install.
• Traffic from a source you have been told to stop using.

6. Using our name and marks

• You may say your product is powered by Trovewall, and you may use our name and logo to do it.
• Do not imply we endorse, own, operate or guarantee your product.
• Do not register domains, app names or social accounts that a reasonable person would take for ours, and do not bid on our brand terms in search advertising.
• Do not present the wall as your own service to advertisers. Reselling placements under your own brand to the demand side is a different business and needs a conversation first.

7. Audience

• Not to children. If your product is directed at children under 13 — or under the age of digital consent where your users are — you cannot run this offerwall in it. Many offers carry their own age requirements on top.
• Respect each offer's own limits. Age, region, new-users-only and one-per-household restrictions belong to the advertiser and are not yours to relax.
• Keep your own content lawful. We do not place offers next to content that is illegal, hateful, or sexually explicit; the full list is in the acceptable use policy.

8. Technical obligations

• The user_id must be stable and opaque. Stable, or rewards reach the wrong person; opaque, because we should never be able to identify your user. Do not put an email address, a username or anything else personal in it.
• Verify postback signatures. Every postback we send is signed. An endpoint that credits without checking will credit anyone who finds the URL.
• Be idempotent. We retry on failure. Crediting twice for one conversion id is your bug and your loss.
• Keep your keys private. Your public key is for the embed; your secret is not, and it never belongs in client-side code.

9. When we ask you to change something

We will tell you what is wrong, what to change, and by when. Most of what we raise is a placement mistake, and most of it is fixed the same day. Serving is only stopped immediately where the traffic is actively costing an advertiser money.

If you disagree, say so — with the placement, the traffic source and what you believe is happening. Reviews are done by people and people get it wrong; several of these rules exist in their current form because a publisher argued convincingly.

Persistent or deliberate breaches lead to suspension and forfeiture of earnings from the traffic involved, as set out in the fraud prevention policy. Earnings not attributable to it are still paid.

10. Asking first

If a placement idea is not obviously covered here, describe it to [email protected] before you build it. An answer costs a day. Rebuilding an integration after a month of held payouts costs considerably more.

Who you are dealing with

Trovewall is operated by Trovewall LLC., registered at Office 251 House of Francis, Ile du Port, Mahe, Seychelles.